You’ve worked really hard to develop a great product or created an innovative service solution for your customers. But you’re not finished yet, and if you’re looking for success then this is just the beginning.
Most startups tend to focus mainly on design and development, but without marketing, no one will be able to see what you have to offer.
And since most startups are bootstrapped – with little to no outside investment, their founders like things that are easy on the pocket and big on functionality.
This is why online marketing perfectly meets the needs and budgets of startups. It provides a cost-effective way for startups to market their products and services to their target audience with a good amount of precision.
Keeping this in mind, I’ve put together a list of essential online marketing tools that you should add to your marketing stack to help you acquire new customers for your startup.
With Typeform you can build beautiful, engaging, and conversational online forms, surveys, quizzes, landing pages, and much more.
As a startup, your first step towards online marketing should be market research. And Typeform comes in real handy here. You can easily customize your Typeform to collect the information you need. For example, you can create a buyer persona survey and send it out to your target audience. The data that you collect will help you understand your target audience, their pain points, their needs, etc.
Take a look at some more Typeform examples here.
Google Analytics is downright the best free web analytics tool you can find online. The analytics data gives you a complete picture of your website’s visitors. You can see exactly how many visitors visit your site, where they come from, where they are going when they land on your website, etc.
Take, for example, you realize that one particular social media campaign is driving tons of traffic to your website or maybe you find that one set of keywords is doing wonders for your organic traffic. Having this kind of data on hand will help you adjust your strategy in the future in an attempt to replicate the same results.
Google’s Keyword Planner works to find the keywords that are most relevant to your business. The tool lets you see how often keywords are searched and how their search volume changes over time. It also gives you suggested bid estimates which lets you narrow down your keyword list and set your budget for the keywords you really want.
MailChimp is the world’s largest marketing automation platform that helps millions of customers find their audience, engage their customers, and build their brand.
Whether you need to sell your products, share some news, or tell a story, MailChimp makes it easy to create email campaigns that best suit your message.
Leadpages is the only platform that lets you collect leads and customer contact details from landing pages, pop-up forms, social media, text messaging, and email.
Need to validate your startup idea or find early adopters for your product or service? Get your startup off the ground faster with 130+ free, responsive landing page templates for every industry. All you have to do is drag and drop to make them perfect for you.
When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.
If you haven’t tried their software yet, it’s about time you do! They have FREE versions for every product and give you the option to upgrade as you grow.
HootSuite is one of the best tools to help you manage your social media. It helps you manage multiple social networks, connect with customers, and grow your brand on social media. It allows you to schedule social media posts in advance, thus saving you loads of time to engage with customers.
With HootSuite, you can quickly respond to messages, brand mentions, and comments across all your social networks through a single dashboard. It also lets you track performance with analytical reports that show you whats working and what isn’t.
BuzzSumo is a useful tool for content marketing and gives you the ability to quickly identify what content performs best for any topic or competitor and who are the key influencers in a particular industry.
The tool allows you to search by keyword or domain to find the most shared content on the web. You can use special search operators to narrow down your search and you also have the ability to filter your search results by content type and date published.
A great tool that gives you insights into your competitor’s strategies in display advertising, organic and paid search, and link building.
SEMRush gives you the ability to find the keywords your competitors are ranking for and what words they are bidding on. It also lets you uncover your competitor’s Ad strategies and budget, analyze your online rivals Ad copies and keywords, and also helps you discover new competitors.
Ahref provides tools to improve your search traffic, research your competitors, and monitor your niche. It’s a great tool that helps you learn why your competitors rank high and what you need to do to outrank them.
Ahref gives you tools such as Competitor Analysis, Keyword Research, Backlink Research, Content Research, Rank Tracking, And Web Monitoring. With the help of these amazing tools, you can analyze your competitors search traffic, get thousands of keyword ideas along with keyword difficulty and advanced metrics, research what content works best in your niche, and monitor your niche for opportunities.
A great place to find inspiration to help you write good email copy. You can find the best email copy examples compiled from various startups.
You can use PlusThis to pull off clever marketing tactics without having to hire a developer. It lets you get more conversion with simple tools that let you create expiring offers, add countdown timers into your email to add a sense of urgency, trigger automation based on watching videos, replying to an email and a lot more.
Do you have your own stack of marketing tools that you swear by? Tell me what your go-to online marketing tools are in the comments below. I’d be delighted to hear from you!
ABOUT THE AUTHOR
I’m Christina Michael, an independent web designer & developer based in Mumbai, India. I’ve been building websites and businesses since 2007 while working virtually with clients from around the world. I specialize in branding, web design, website development, and website consulting.